New Brand, New Strategy: Forging a New Identity as an NGO

Posted on 15 September 2009

Anne Lynam Goddard, President and CEO of ChildFund International, will speak at Weil Town Hall (Belfer Hall, Harvard Kennedy School) on Friday, September 25 at 11.30 am about the experience of steering an international NGO through a major re-branding exercise.  This seminar is organized by the Humanitarian & Development NGOs domain at the Hauser Center for Nonprofit Organizations, as part of its NGO Leaders Seminar Series.

Ms. Goddard will speak on September 25 about: what drove the re-naming and re-branding;  how the organization’s new strategy will shape its impact in the future; and what challenges and opportunities arise in forging a new identity in the NGO world.  Until early July 2009, ChildFund International was known as the Christian Children’s Fund.

Ms. Goddard has been President and CEO of ChildFund International since 2007.  Prior to that, she served in a variety of positions at CARE over a period of twenty years, including as Chief of Staff at CARE USA, County Director in CARE Egypt, Deputy Regional Director for East Africa and Project Coordinator in CARE Bangladesh.  Ms. Goddard began her career as a social worker, was a PeaceCorps volunteer in northeastern Kenya, and worked for World Learning in Somalia in the mid-1980s.

ChildFund International works in more than 30 countries assisting more than 15 million children and family members, without regard for race, creed or origin. The organization has served children since 1938.