Philanthropic bloggers have been abuzz with Kjerstin Erickson’s decision to post the details a few weeks back about a funding crisis that could put her NGO, FORGE, out of business. After Sean Stannard-Stockton described this as an experiment in “radical transparency” on his Tactical Philanthropy blog, many folks have jumped to Kjerstin’s aid, with the agreement that all involved post their perspectives as FORGE, well, forges ahead.
This is a case study unfolding in real time. While Kjerstin’s move provides an unusual learning opportunity for those interested in nonprofit effectiveness and sustainability, it also offers a chance to reflect on the many “facets” of nonprofit transparency.
(1) During my time as funder, several organizations came to us in crisis, laid open their books and spoke plainly about the decisions and mistakes that got them there. In this respect, I don’t find the honesty with which Kjerstin is presenting her dilemma all that unusual.
Crisis can inspire transparency. It’s hard to get the injection of cash or technical assistance you need by trying to mask the fact that you need it.
Most of these organizations already had a relationship with us, and trusted us enough to discuss their problems openly. They were not going to tell just anybody about their state of affairs.
What is unusual is that FORGE is fairly well-established, yet Kjerstin is using online social networking tools to let everybody know about her plight. She has attracted great resources, partly due to the “buzz” created by her initial posts and her courageousness in being so open. But I suspect if it became standard practice for nonprofit leaders to post honest and detailed information about looming financial crises, the novelty would wear off - and subsequent leaders would have a hard time getting the same sort of attention. Which brings up the question - what kind of transparency are we after?
(2) The discussion in the blogosphere centers on the benefits of transparency for donors and, as a learning opportunity, other nonprofit leaders and allies. But nonprofits derive their legitimacy from the constituents and the communities they serve. Shouldn’t transparency also serve them? To what level?
And it’s a two-way street - if I were a prospective donor, I’m interested in what the refugees served by FORGE think (if they know the program is in jeopardy of closing and have some understanding of the decisions that led there yet still choose to participate in the program, that’s important to me). Caveat: I discount the information somewhat if FORGE is the source of the refugees’ voices, since those voices are being filtered through an interested party.
(3) Filters can degrade transparency. We’ve heard about FORGE’s history and decisions almost exclusively from Kjerstin, so we’re getting mainly one perspective (not sure that meets the definition of “radical transparency“). Does better transparency include accessibility to, and information directly from, all parts of the organization?
During my time in NC, the Golden LEAF foundation, funded from the proceeds of the tobacco settlement, held their grantmaking meetings in public (they may still). As a prospective grantee, you could attend and watch as your proposal was discussed and decided.
This example highlights different levels of transparency regarding board decisions: we can get a summary from the chief executive; have access to a copy of the minutes; or be able to listen to the board meeting itself. I probably learn the most if I listen, but can I really do this for each organization that interests me?
Filters might degrade transparency, but they can also make information useful.
(4) Do we want different levels of transparency for different phases of an organization’s evolution? A venture capitalist investing in an early-stage company, for example, may expect a seat on the board - not only for control, but to have the fullest possible information about internal operations. After the company goes public, however, the standards of transparency for new outside investors don’t presume such access.
This also brings up the question of size, both of potential investment and the organization itself. Are large-scale investors entitled to more information than small donors (they might reasonably expect a more direct relationship, but are they entitled to a different level of information?)?
How should our standards serve both the International Rescue Committee, which in 2006 served 15 million refugees in 25 countries with a budget close to $250 million, and FORGE, which serves refugees with a budget approaching $400,000 - and is there a way to design those standards so that the refugee programs for the two can easily be compared? I’d love to see an organizational prospectus that meets the informational needs of all interested parties: the government/IRS, institutional investors (i.e., foundations and high-wealth donors), everyday contributors, and constituents.
(5) I think it’s important to recognize that FORGE is practicing transparency from a relatively privileged position. As Kretzmann and McKnight - who pioneered the asset-based approach to community building - would point out, Kjerstin has a strong base of intellectual and social capital and access to a range of additional resources (evidenced by the amount of support she’s already attracted).
As an organization accrues an increasing amount of “assets” - not just financial, but intellectual, social, and reputational - the instinct is to become increasingly guarded, since more seems at risk. The counter-intuitive nature of Kjerstin’s move is one reason why it has elicited so much attention. I have experienced nonprofit leaders in marginalized communities, for example, who are brutally honest and open about most details of their organizations (mistakes included), but their transparency doesn’t get them much. Often such “assets” are used by those with potentially helpful resources as a proxy for effectiveness (or at least potential effectiveness), and those that seem lacking are too easily dismissed.
If funders are honest, we’ll admit that getting too full a story is sometimes a turn-off; we think it shows poor lack of judgment. Presentation is still important, even when being open.
(6) It’s easy to be glib about “weeding out” the sector, to say that some nonprofits need to close. FORGE’s dilemma demonstrates that the reality is complicated. Refugees would go unserved. (When I hear conference presenters say donors should throw their support behind a well-run homeless shelter that serves 20 people (and has no aspirations to serve more), and stay away from another that serves 200 but where the management is more suspect - that it should be allowed to fail - I always wonder what the 200 people suddenly out on the street would say.) This would occur due to what appears to be a well-intended error in judgment vs. a pattern of bad management.
Yes, some nonprofits should cease to exist, but I don’t trust that at this point, through whatever weeding out processes are occurring - given the fragmented and imperfect nature of the nonprofit capital market, the difficulty of assessing and articulating impact, and our personal biases and predilections - we’ll end up with the organizations providing the most effective services, or that those who might benefit most would get served. We ought to be careful what we wish for - and wish FORGE well.