“Reviving a trailblazer; CEO tries to make Ms. Foundation relevant to a new generation of women.” By Theresa Agovino. Crain’s New York Business. April 7, 2013. As the head of the Ms. Foundation for Women, Anika Rahman was understandably interested in attending a private meeting where Sheryl Sandberg would be discussing her controversial book, Lean In: Women, Work and the Will to Lead. In a postsession interview, Ms. Rahman echoed the critics who chastised Ms. Sandberg for suggesting that women’s failure to take more responsibility at work is why they haven’t conquered the C-suite. “She lets government and employers off the hook,” said Ms. Rahman, the foundation’s president and chief executive. But, the 47-year-old added, “she is getting 20-year-old women to think about how our culture shapes the workplace. She started a conversation.” It’s a dialogue the Ms. Foundation might have started back in the 1970s when it was co-founded by Gloria Steinem, a mother of the feminist movement. But over the years the foundation’s importance has waned amid a wave of new groups and changing politics. Ms. Rahman is striving to bring the Ms. Foundation back to the forefront by launching a major rebranding campaign and fundraising initiative. To increase its influence, she has pared its focus to three main issues: prevention of child sexual abuse; reproductive rights; and access to safe, affordable child care. In the past year, the foundation has started a social-media campaign, revamped its website, replaced its logo and hired an executive to lead a state-level lobbying effort. At its May fundraising gala celebrating its 40th anniversary, the foundation will give awards to young feminists for the first time as it kicks off a campaign to raise $40 million in five years. “We need to raise our national profile,” said Ms. Rahman, who took the helm of the advocacy group, which also provides funding to smaller organizations, in 2011.