WEEKLY NEWS DIGEST (May 9-15, 2011)

CHARITY

Jessica Seinfeld’s charity turns 10; Baby Buggy distributes donations of cribs, clothing and more to needy families.” By Adrianne Pasquarelli. Crain’s New York Business. May 8, 2011. It’s busy, busy, busy for Jerry and Jessica Seinfeld. While the famed TV star is launching a new website of comedy clips, his wife is considering a third cookbook, following the success of Deceptively Delicious and Doubly Delicious. Meanwhile, she’s updating her own website: a how-to food guide called Do It Delicious. But that’s not all that’s on their plate. This month marks the 10th anniversary of Ms. Seinfeld’s nonprofit, Baby Buggy—which distributes donations of baby gear such as cribs, clothing and diapers to those in need. By the end of June, she expects to reach 5 million donated items.
“I started Baby Buggy as a weekend-long drive,” she said modestly. “I had no expectation of what we could accomplish.” The organization has since expanded to include donations for older siblings, Baby Buggy drop-off sites in Los Angeles and collaborations with brands selling at Target. Ms. Seinfeld, whose children are ages 10, 8 and 5, is still very much involved with the day-to-day operations of the company, though Baby Buggy has expanded to five full-timers. “I have always in my heart wanted to work in nonprofits,” she said. “I’m passionate about this.”

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