WEEKLY NEWS DIGEST (November 16-22, 2009)

FUNDRAISING

Red Cross to Seek Donations Through Online Gifts Catalog.” By Stephanie Strom. New York Times. November 18, 2009. — Hoping to reduce its reliance on major disasters to raise money, the American Red Cross is embarking on a holiday fund-raising campaign, complete with an online gift catalog and advertising. “In the past, we haven’t made the ‘ask’ unless there was a national disaster,” Gail J. McGovern, president and chief executive of the Red Cross, said in an interview in her office. “This is our way of getting in front of the American public so they know that we do much more than simply respond to disasters like Katrina.”

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